User Research for Spotify Car Thing
User Research for Spotify Car Thing
As a User Research Consultant at Spotify I led multiple user studies with Car Thing in the U.S.
As a User Research Consultant at Spotify I conducted multiple user studies with Car Thing in the U.S.
Problem
How do people listen to music in the car? How do they use voice control?
My role
As a user research consultant at Spotify I was responsible for conducting and reporting on four long-term user studies with Car Thing in the U.S. Methods included diary studies, surveys, usability tests, interviews, and continuous reporting to the team.
I also evaluated the product with participants according to NHTSA safety guidelines using eye tracking equipment and a car simulator.
Release
I finished my work with research in 2019, and Spotify Car Thing was officially announced on April 13, 2021.
Check out the Spotify Car Thing website for more details.
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